Top Toy Fairs & Kids Expo/events from around the world.
Children all over the world need toys to play with, and they have always needed toys to entertain themselves.
As a result, the global toy industry is huge.
Toy fairs are an important part of the toy business, and each year several trade shows are held where toy companies display their latest toys.
Some of these trade fairs are huge and attract hundreds of toy companies and thousands of visitors every year.
One of the goals of these shows is to provide the audience with an opportunity to try out products using a hands-on approach. In an era of internet shopping, it’s a good opportunity for people to touch, see and hear things. The primary objective of these fairs is to promote toys and the industry by organizing and supporting trade shows and conferences as well as providing a place for the presentation of innovations.
Here, we take a look at the biggest toy-themed fairs and events in the world.
Toy Fairs in West Europe
International Toy Fair (Spielwarenmesse), Nuremberg, Germany
The Nuremberg International Toy Fair held annually (in the beginning of the year) is the largest international trade fair for toys and games, at least in Western Europe.
However, it is not open to all visitors; only visitors associated with the toy business, journalists, and invited guests are usually admitted to the trade fair.
Every year, in the last week of January, the various players associated with the international toy markets convene in Nuremberg to showcase their products. Famous brands, start-ups, independent retailers, media representatives make their presence felt at the toy fair.
The various toy categories that are on display include Wooden Toys, Toys made from natural materials, Technical Toys, Games, Multimedia, Books, Learning and experimenting, and more. In addition, the fair also includes various forums that host educational programs, besides providing the opportunity to expand your business network.
Website: Spielwarenmesse.de
SPIEL Essen, Germany
SPIEL Essen is another big toy fair in Western Europe that focuses more on tabletop games such as card games and board games, although it has a selection of other popular toys from more popular franchises as well.
Website: spiel-messe.com
Kidexpo, France
This is the biggest and the most popular toy and games fair in France. It is held twice a year, one in Paris and the other in Lyon. The fair attracts thousands of visitors and exhibitors from around the world.
Website: Kidexpo.com
The Toy Fair, London
The Toy Fair is the biggest toy trade fair in the UK and is held at the Olympia centre in London. Several toy companies exhibit their latest toys and games. The expo is accompanied by many interesting side events like lectures and meetups.
Website: Toyfair.co.uk
Toy Fairs in East Europe
Kids Russia
Focused on the Russian market, Kids Russia is a strictly professional trade fair and is not open to the general public. In addition to toys, you will also find children’s clothes.
Website: Kidsrussia.ru
Toy Fairs in the US
Toy Association’s “Toy Fair Everywhere”
The Toy Association has announced plans to launch “Toy Fair Everywhere”, a series of virtual market weeks aimed at helping toy companies connect with consumers, suppliers, and others. now that the COVID-19 outbreak has prevented in-person meetings and events.
Replicating the in-person Toy Fair experiences online, Toy Fair Everywhere attendees will be able to browse exhibitors by category, book appointments for virtual demos and chats. The virtual market week will also feature relevant and timely educational sessions and other engaging special events.
American International Toy Fair
The New York Toy Fair is the largest toy fair on the North American continent. The fair shows both classic toys as well as products for interactive entertainment.
Every year at the American International Toy Fair, hundreds of buyers came in search of products to feed the fleeting desires of children all around the world. Parents and kids stroll up and down the aisles, perusing wares from hundreds of vendors.
Toy Fair is produced by The Toy Association, Inc., the not-for-profit trade association representing all businesses involved in creating and bringing toys and youth entertainment products to kids of all ages.
And its not just the kids, both the young and the young-at-heart enjoy the toys that are on display at the American International Toy Fair.
The American International Toy Fair is an annual toy industry trade show held in mid-February in New York.
Toy Fairs in Asia
Hong Kong Toys & Games Fair
The Hong Kong Toys & Games Fair is a flagship event of its kind in Asia and provides vendors, from around the world, an opportunity to showcase their innovative products – ranging from traditional toys to high-tech games, from famed names to emerging brands.
Baby & Kids Expo Japan
Baby & Kids Expo is not only largest but also exclusive trade fair gathering every baby and kids’ items, such as toys, maternity goods, baby&kids’ wear and buggies etc.
Baby & Kids Expo is Japan’s No.1 trade fair gathering every baby and kids’ items.
It provides abundant trading opportunities and good potential for business activities among the participants from around the world.
Website: Baby & Kids Expo.
Funtoyworld is a family-managed website with me (Ben), and my wife doing most of the work. We are proud parents of two wonderful kids and love reviewing toys. We have a firm but friendly “democratic parenting” style and offer several practical suggestions backed by extensive research. Our own experience with raising two children prompted us to share our knowledge. Read more.
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