Simba Dickie Group is a German based toy maker that owns several popular brands including the model train brand Marklin, among other things. The group will also now own Dutch toy manufacturer EXIT Toys known for developing garden-sized football goals. The family business Simba Dickie Group is among the largest toy manufacturers in Europe.
Founded as Simba Toys in 1982, the company has since aquired several other toy companies, such as:
- Dickie Toys – Known for its plastic toys
- Big – BIG Spielwarenfabrik makes plastic toys and is known for its Big and Acquaplay toy brands
- Jada Toys – Makes die-cast and plastic vehicles
- Smoby Toys – Known for its plastic toys and play furniture
- Eichhorn – Known for its wooden toys
- Heros – Makes wooden toys
- Schuco – Specialises in model cars
- Solido – Makes model cars
- Majorette – Makes model cars
- Nicotoy – Known for its plush animals
- Noris-Spiele – Good at making creativity kits, games, and puzzles
- Schipper – Specialises in arts and crafts
- Zoch Verlag – Makes board games
The toy brands owned by the Simba-Dickie group include: Simba, Dickie, Smoby, Jada, Big, Eichhorn, Majorette, Aquaplay, Schuco, Noris, Schipper, Zoch, Nicotoy, Carson, Tamiya, Undercover, Corolle, Kid e Media, Zimpli Kids, Exit Toys.
Simba toys
Simba toy range includes a wide selection of toys for fun, play and learning. Some of their core brands include Steffi, Glibbi, Chi Chi, ABC and Safiras.
Dickie Toys
Dickie Toys include mechanical and technically sophisticated (automotive) toys that drive, fly or float. They have a wide range of themes for children for various stages of their development.
Useful Links
- Website (Germany): Simbatoys.de
- Website (Germany): dickietoys.de
- Website (US): simba-dickie-group.com
Read: Top German Toy Companies
Funtoyworld is a family-managed website with me (Ben), and my wife doing most of the work. We are proud parents of two wonderful kids and love reviewing toys. We have a firm but friendly “democratic parenting” style and offer several practical suggestions backed by extensive research. Our own experience with raising two children prompted us to share our knowledge. Read more.
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